On-Page SEO optimization refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing both the content and the HTML source code of a page. Key elements include keyword optimization, meta tags, headers, and ensuring that your content is relevant and informative for users while also being crawlable by search engine bots. In addition, on-page SEO involves improving the user experience by making your site mobile-friendly, enhancing page load speed, and ensuring proper internal linking. Well-executed on-page SEO helps search engines understand your content better and aligns it with the user’s search intent, boosting visibility and rankings in search results.